App Marketing Data
‍Instantly Clear.

Access trusted app store analytics from millions of apps in over 150 countries - with full Apple Search Ads (ASA) auction results, competitor SoV, organic keyword rankings, search volumes, download estimates, in-app-events, custom product page tracking and more! Get ahead of your competitors with the APPlyzer 26 release - smarter ASO & ASA insight across every iOS and Android app with no setup or expertise required.

New ASA Insights
Adjust bids based on
your auction position

Creative Inspiration
IAEs, CPPs &
Screenshots!

ASO fit for 2026
Built for today's
app marketers

Try APPlyzer 26 for free

Trusted by leading developers, app marketers, publishers, and agencies since 2009!

APPlyzer delivers the only app marketing data you'll ever need...

Understand your organic <-> ASA interplay

With the APPlyzer 26 release, you not only get unparalleled access to keyword rankings, daily search search impressions, download estimates and organic CPP activity, you can also see how your ASA campaigns are impacting these. The platform immediately flags cannibalization risks, identifies opportunities for ASA to support weak organic performance and shows the impact ASA activity (and your exact auction placement/bid amount) is having on your organic ranking.

Improve your conversion rate with better creative insight

Not just for organics, as your creative assets also impact the performance of your paid channels. A 5% lift on store conversion rate equals a 5% reduction in CPI - so this matters. Using APPlyzer's data you can see who the leaders are in your market, what creative strategies they're adopting (what keywords they're targeting with CPP's, what IAE's do they promote, and when), and what creative style trends are working right now?

Drive more installs from your ASA campaigns & be ready for the new ad placements

Before, you could only judge campaigns based on whether you won an auction or not. Now you can see exactly where your bid landed in every auction for every keyword (and where your competitors are!). This brings an unprecedented ability for you to optimize campaigns by knowing how far off your bid is vs. the winners. Not only this, you can see which keywords are landing in positions 2-3, meaning you already know how your campaigns will perform with the new ASA ad placements and are ready to dominate them before your competitors!
‍

Try all these features in
APPlyzer 26 for free now!

Unlimited App Tracking Across All Stores.
Unlimited Opportunities.

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Unlock infinite keyword &
app tracking

Don't stress about limits. Even in our free tier you can add unlimited apps to your workspace to explore. With this level of data at your fingertips you can unlock the secrets behind some of the most successful apps in the world - our data covers the Apple App Store, Mac App Store, and Google Play Store, without frustrating restrictions.

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Access world-leading search
traffic & download data

Did you know Apple's Search Popularity score is delayed by 48 hours and flattens out any short-term traffic spikes? We do. Our proprietary keyword impression models are based on official Apple & Google data, but don't use Apple's SP scores like most other platforms. This give you a more accurate view on search trends, spikes & drops - essential for managing paid campaigns & ASO in highly-volatile markets such as sports, news, retail & iGaming.

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ASO data designed for 2026

Track hourly app category rankings, category movers and shakers, and see how their download performance compares to yours across the App Store and Play Store. View which keywords apps are targeting with custom product pages, and also what creatives they're using to increase their keyword conversion rates and rankings. See what in-app-events competitors are running to increase engagement with their app, the copy and creatives they use and what dates they're running them. This is the data an app marketer actually needs in 2026. No fluff or complexity.

APPlyzer ensures you only see the data that matters!

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Relevancy scoring

Benefit from dynamic keyword relevancy scores, ensuring your app targets the right keywords and that your metadata accurately describes your app. 

Don’t waste time estimating what is or isn’t a high value keyword—APPlyzer data will eliminate the guesswork.

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Understand the level of competition

Not only does APPlyzer automatically identify your key competitors - it shows full, live search results for any keyword, how competitive they are, how your competitors rank for those terms. You can also see whether anyone is targeting them with organic CPP's, or whether those keywords trigger an in-app-event!

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Quick setup and instant insight

Simply tell APPlyzer which app is yours, and let the platform do the rest. Using sophisticated models we'll set up an entire dashboard for you in less than 30 seconds! You'll get 20 relevant competitors and 25 relevant keywords to start with so you can jump straight in. View your share of voice, how you compare to the market and where the opportunities for growth are.

The App Marketing Platform That Drives More Downloads

Understanding where your bid lands in the auction is essential to optimizing your ASA campaigns and leading the market. Our unique data shows you the top 5 auction results for any keyword, which allows you to:

Target placement position (with new ASA placements)
Optimize bids & control the Share-of-Voice
See who's bidding against you!

View the auction data in APPlyzer for free!

With over 30 months' download data for every app in the world, you have an incredible level of insight at your fingertips. This data allows you to:

Spot seasonal trends
Calculate the overall size of your market
See which apps are trending up/down
See if your market is growing or shrinking YoY

View download estimates for free in APPlyzer!

Being able to not only see, but make sense of your competitors Custom Product Pages (CPP) is essential to app marketing in 2026. For every keyword you're tracking, we'll show you exactly who is targeting those terms with both organic and paid CPPs, given you access to all their creative assets and copy. Use this insight form some of the world's most successful apps to drive your CPP strategy and massively increase our organic &Apple Search Ad performance!

Try the CPP Explorer in APPlyzer

Try IAE explorer for free in APPlyzer now!

In-App-Events are often underused and misunderstood, but they present an amazing way to promote your app in the App Store and showcase certain features/offers. This can lead to significant re-engagement of dormant users/players, as well as a meaningful acquisition source of new users! Being able to view the themes, active dates and creative/copy that others are using can act as a great source of inspiration for your own IAE strategy, and that's why we've provided a fulI IAE explorer in APPlyzer 26!

In 2026, ASO isn't just about keywords - it's also about creatives, conversion rates, user feedback and semantic relevance. Having that holistic view across all areas of your app is essential to effectively marketing your app in 2026. That's why our suite of ASO data & insight covers all areas from keyword rankings,to impressions, download estimates, organic share of voice, IAE's, CPP's, Review Analysis (and much more when you fire it up!).

Try the powerful ASO features for free in APPlyzer!

Understanding how your Apple Search Ads campaigns can both enhance and damage your organic setup is critical. Used together well, ASO & ASA accelerate each other, but used separately they can have a negative impact. APPlyzer 26 contains a comprehensive set of dashboards to show cannibalization risks and also weak organic keywords that might benefit from ASA support. Uniquely, our reports also show the value ASA is bring to your organic rankings so you can judge the value of your ASA campaigns also against their impact organically!

View the ASO/ASA dashboards in APPlyzer for free!

Ratings and reviews define the success of your app - uncover unseen problems or negative trends with your app features and address them before they cause problems, or find features that users love so you can call them out in paid campaigns!

Analyze your rating &review data for free in APPlyzer

Unique to APPlyzer, and a feature all app marketers need in 2026, is an AI Research assistant powered by ChatGPT 5.2 that communicates directly with your APPlyzer workspace! You can ask APPlyzer Chat for research on creative trends, keyword performance, metadata analysis or competitor download performance and even add/remove competitors or keywords from your workspace as you go. It's a truly conversational way to research, ideate and innovate quickly without even needing to look at your dashboard - all new in APPlyzer 26!

Try APPlyzer Chat now!

The only App Marketing Platform you'll need in 2026, built for app marketers by app marketers.

APPlyzer 26 has been designed in conjunction with the award-winning app marketers at ConsultMyApp, who work with some of the world's biggest brands from Monopoly Go to Macy's, Grab, Western Union, Paramount and beyond. We’ve been in mobile marketing long enough to learn that ASO tools and data platforms can be expensive, often coming with frustrating search limits and overpriced, unnecessary & complex features.

The solution? APPlyzer 26...

Try APPlyzer 26 for free now!

Looking for more help with your app growth?
The wider CMA team has you covered!

As part of the ConsultMyApp family since 2020, we provide a wide range of app marketing solutions, from paid and organic user acquisition to user retention, engagement, and monetization strategies.

Our ASO tools can help guide your journey, but if you'd like us to help build that journey with you from the ground-up, drop us a note today as we'd love to chat!

Chat with an expert

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